This concept may seem a bit peculiar as many people, including myself, have stated that a website is the ideal tool to establish an online presence. The word “establish” is key in that sentence – it sounds permanent and like a long-term investment which is the general perception because in many instances, this is a website’s purpose. But it doesn’t have to be. In this post I’ll address the idea of a temporary website and why it is useful by providing some examples of when temporary websites have been used. Furthermore, I will discuss what it takes to setup a temporary website and address the issue of a website’s lifespan.
To be honest, for a long time I never really considered a website to be something that should only be around for a few months or so. It just seemed like it is something that should involve a lot of thought and planning and so, it should be done in such a way that it lasts. However, a friend of mine was planning his wedding and because he and his fiancé had family all over the world, they needed a way to communicate effectively with all their guests. In this day and age, the internet is the obvious choice for spreading information worldwide. Before the idea of temporary websites, I would’ve probably set up a standard mailing list, but that is a real mission. I would definitely get someone’s email address wrong or even worse, have to deal with the constant requests or comments from the guests (probably asking for details that were already provided), which would drive me crazy! So, the idea of a website just sounds wonderful as it can display all the necessary information with minimal hassle. At the same time however, it sounds like a mission to get going and something that will continue to cost me money even after the need for the website has passed.
I worked with a band that was looking to put on a concert with the intention to display themselves as a premier band. To do this, they hired an elaborate venue and went through a proprietary ticketing service. However, to reinforce this premier image, the need for a website is clear. However, it seems like a waste to just have the website for a few months. What would they do with the website and the domain after the concert is finished? It costs money to host a website and how long would they have to pay for the website afterwards?
“Is the investment really worth it?” was the question I received. The problem with this question is the word “investment”. The initialising, constructing and maintaining of a website doesn’t have to involve long term contracts or take forever to get going. Once you decide on a domain name, it can be purchased and activated within 24-48 hours. If you know what you’re doing, it may only take a few days to build the website – depending on what you’re looking for of course. But seeing as the website will be temporary, how much content do you really need? So no, it isn’t too much of a mission to get the website built and running but what do you do with the domain afterwards? Your domain will be “owned” by you for as long as you want. When you don’t want it anymore, you can either sell the domain or release it. This means that after your temporary website has served it’s purpose, you can simply take down the website, discard the domain and not have to worry about ongoing domain payments.
This is a great idea to keep in mind because you can have a great website for the time that you need and from the examples given, it can make things much easier for you and provide the necessary advertising capabilities. So, the next event, or anything that you think of that you may consider having a website for but are worried about the implications, remember that it is your website and you have the control. You can manage it and specify the requirements as you want, including its lifetime.
Have you come across any temporary websites before? What do you think about having a temporary website? Leave any questions or comments down below.